Exciting News At Southern Hospitality

We are pleased to announce that the majority shareholders of Southern Hospitality have received an offer to purchase Southern Hospitality from ECF Asia Pacific Pty Ltd. Subject to the conditions being met, it is expected that the completion of the sale will be in early 2023.

The purchaser is Reward Supply Co Pty Ltd, Reward is owned by ECF Asia Pacific Pty Ltd. Reward has sites in every Australian state and territory and the acquisition of Southern Hospitality further solidifies ECF’s position as Asia Pacific’s leading hospitality supplier. 

We are confident the acquisition will deliver benefits to our customers and confirms ECF’s commitment of being the distributor, employer, and supplier of choice in Asia Pacific. The importance of maintaining local representation is essential to success and is something ECF Asia Pacific is committed to.

 ECF Asia Pacific Pty Ltd are part of the ECF Group. The Group is an international distribution company specializing in the development of commercial brands and own brands for hospitality professionals, the health and social sector and catering trades. Since the creation of Maison Chomette in Paris in 1880, the group has continued to grow through organic growth and acquisitions. Thus, for 140 years, it is by aggregating new brands that ECF Group provides a wide range of specialized solutions, adapted to the needs of professionals constantly confronted with new challenges to welcome their customers. These brands, support them in their choice of tableware, kitchen equipment, hygiene products, furniture, buffets, and essentials for take-out & delivery. In three main regions, Europe, the Middle East, and Asia-Pacific, the ECF Group brands are able to serve their customers thanks to a structured and efficient network present in 20 countries.

ECF’s Corporate and Social Responsibility philosophy

ECF’s Sustainable Development approach was formalized in 2004 when they joined the United Nations 'Global Compact' Charter. Each of their actions reflects their commitment to the environment, people, solidarity, and diversity. These resolutions shape the culture of ECF Group and are all the stronger because they are based on a foundation of values ​​shared with all of their employees and partners. Their 3 commitments are.

1. Reducing their ecological footprint and promoting environmental protection
2. Propose eco-responsible offers
3. Develop inclusive, fair, and respectful social relations

Find out more www.ecfgroup.com

Moving forward it is business as usual and there will be no impact to your business and partnership with Southern Hospitality. Our new owners are invested in Southern Hospitality and we are motivated to continue to build and grow the business.

To help in answering some questions you may have, please see the following;

1. Will there be any changes to any customer supply agreements, credit accounts or partnerships? Southern Hospitality Ltd remains your supplier and all current agreements will remain in place until further notice.
2. Will the company still be called Southern Hospitality Ltd? Yes, the company name will remain for now.
3. Will the leadership team remain? Yes, the importance of maintaining local representation is essential to success and is something ECF Asia Pacific have an ongoing commitment to.

We do value your business and it is important to us we continue to maintain our partnership and continuity for your business. Should you have any further questions feel free to discuss them with your Sales Representative.

We are very pleased that we have achieved the sale and are excited about the future. This is a new chapter in the company’s history, and we will continue to grow the business and strive to be a world class company.